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Privacy Policy

At ALLURA, we value your trust and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, make a purchase, or interact with our services.

 

By using ALLURA’s website or providing us with your personal information, you agree to the terms described below.

 

1. Information We Collect

We may collect the following categories of personal data:

 

1.1 Information you provide directly

  • Full name

  • Email address

  • Phone number

  • Shipping and billing address

  • Payment information (processed securely via third-party providers)

  • Account login details (if you create an account)

  • Messages you send to our support team

 

1.2 Information collected automatically

When you use our website, we may automatically collect:

  • IP address

  • Device type

  • Browser information

  • Pages visited

  • Time spent on the website

  • Cookies and similar tracking technologies

 

1.3 Order & Transaction Information

Including:

  • Product purchase history

  • Delivery information

  • HDM/e-receipt identifiers (as required by Armenian tax law)

We do not store full credit card details. Payments are processed by secure third-party providers.

 

2. How We Use Your Information

We use your data to:

 

2.1 Provide and improve our services

  • Process and deliver orders

  • Send e-receipts and order confirmations

  • Manage your account

  • Provide customer support

 

2.2 Marketing & communication

  • Send promotional emails (only with your consent)

  • Notify you of new collections, sales, and updates

  • Provide personalized product recommendations

 

2.3 Legal & compliance

  • Issue valid Armenian HDM receipts

  • Prevent fraud

  • Maintain transaction records required by Armenian tax authorities

  • Comply with legal obligations

 

2.4 Website optimization

  • Improve browsing experience

  • Analyze website performance

  • Personalize your shopping experience

 

3. Legal Basis for Processing

According to Armenian law, we process your data based on:

  • Your consent

  • Performance of a contract (order processing)

  • Legitimate interest (security, analytics, improving our services)

  • Legal obligations (tax documentation, accounting)

 

4. Sharing Your Information

We may share your data only with:

 

4.1 Service Providers

  • Delivery and courier partners

  • Payment processors

  • IT service providers (hosting, analytics, email systems)

 

4.2 Government authorities

Only when required by Armenian law (e.g., tax, customs, fraud investigation).

We do not sell or rent your personal data.

 

5. International Data Transfers

Some of our third-party service providers may be located outside Armenia.
We ensure all transfers meet legal requirements and use secure, GDPR-compliant providers.

 

6. Data Retention

We keep your data only for as long as necessary:

  • Order & tax-related data: 5 years (legal requirement)

  • Marketing data: until you withdraw consent

  • Account data: until you delete your account

 

7. Your Rights

Under Armenian law, you have the right to:

  • Request access to your data

  • Request correction or deletion

  • Object to processing

  • Withdraw marketing consent

  • Request a copy of your data

  • File a complaint to RA Personal Data Protection Agency

To exercise your rights, please contact us.

 

8. Cookies & Tracking Technologies

We use cookies to:

  • Remember your preferences

  • Enable shopping cart functionality

  • Analyze website traffic

  • Personalize recommendations

You may manage cookies through your browser settings.
(A detailed Cookie Policy can be created if you want.)

 

9. Data Security

We use strict technical and organizational measures to protect your data:

  • SSL encryption

  • Secure servers

  • Limited access controls

  • Regular security audits

  • Encrypted payment processing

However, no online system is 100% secure; risks cannot be entirely eliminated.

 

10. Children’s Privacy

Our services are not intended for children under 16, and we do not knowingly collect data from minors.

 

11. Changes to This Policy

We may update this Privacy Policy from time to time.
Updates will be posted on this page with a new “Last updated” date.

 

12. Contact Information

If you have questions or requests related to your privacy, please, contact us.

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